Going racing! Bodybuilding.com announces associate partnership with VPX Team Redline Xtreme.

Bodybuilding.com announced today their associate partnership in the VPX Team Redline Xtreme assault on the Indianapolis 500.

Amid the fanfare at the unveiling of the Team Redline Xtreme race livery for the 2011 Indianapolis 500 today at the NACS convention in Atlanta, GA., Bodybuilding.com formally announced their new associate partnership with VPX Team Redline Xtreme.

The partnership is an extension of an already successful arrangement between the two powerhouses. The combination of VPX’s innovative marketing and branding strategies and Bodybuilding.com’s complete suite of services make this a very promising partnership.

"We see this associate partnership between Bodybuilding.com and VPX and their Team Redline Xtreme Indy 500 project as being key to our mutual development as it is strategically positioned as both a mainstream gateway and a natural extension to our hardcore sports market,” says Jeremy DeLuca, President of Bodybuilding.com. “With this extension, Bodybuilding.com will expand the reach of our proven economic and reliable services to customers and will allow both Bodybuilding.com and VPX to leverage even more of the growth potential of the expanding performance supplement market.”

The agreement reached with Bodybuilding.com and VPX , while unique in the industry, closely mirrors that of other partnerships in the Indy Racing League .

"While our mission revolves around designing and manufacturing the most effective fat burning, muscle building and performance enhancing supplements in the world, we are a highly business-driven, entrepreneurial organization that has seen tremendous world wide appeal in sponsoring an Indy car team and we are proud to be able to offer an associate partnership to one of our strongest allies,” said Jack Owoc, CEO of VPX Redline. “This blend of business focus, with a commitment to cultivate trend setting marketing platforms such as this with Redline Ultra Hardcore liquid pills, Redline Xtreme energy drink and Redline Power Rush Energy Shot has fostered a unique and progressive partnership with Bodybuilding.com.”

The associate partnership with Bodybuilding.com will give good opportunity to integrate VPX marketing efforts with Bodybuilding.com’s sales expertise and reach next level in market reach.

Once again Bodybuilding.com confirms its belief in the future of VPX by investing in a strategic association with Team Redline Extreme. "We foresee great opportunities of growth and development for Bodybuilding.com services in the US with this partnership. Our alliance with VPX fulfills our objective to deliver world class services and products to the burgeoning performance supplement market," says Ryan DeLuca, CEO of Bodybuilding.com.

For their associate partnership arrangement with Team Redline Xtreme, Bodybuilding.com will have their logos on the Redline Xtreme Indy car, race equipment, race suits, garage livery, and more. Bodybuilding.com will also be in attendance at the race and will be offering its customers special race promotions leading up to the race to support the Team Redline Xtreme Indy program.